B Natural - In the News

MAY 5, 2023 | Financial Express

ITC B Natural launches fruit beverage Fruits ‘N Bits

As per the company, the fruit beverage is made with zero concentrates and no added preservatives TC’s B Natural juices and beverages has launched Fruits ‘N Bits, a fruit beverage infused with the goodness of real fruit chunks and seeds.

Commenting on the launch, Sanjay Singal, chief operating officer – dairy and beverages, ITC Ltd, said, “In line with B Natural’s ethos, we are happy to launch our new range of fruit beverages combined with the richness of real fruit chunks and seeds. We have always endeavoured to create world class products and with the new launch, we aim to provide our consumers with a superior range of fruit beverage experience”.

MAY 04, 2023 | Adgully

ITC B Natural brings back excitement into fruit beverages

As part of its unwavering commitment to create differentiated offerings for the Indian palate, ITC's B Natural Juices & Beverages has launched yet another delightful offering - Fruits 'N Bits, a perfect fruit beverage infused with the goodness of real fruit chunks and seeds.

The Fruits 'N Bits offering, is made with zero concentrates, no added preservatives, and is a perfect balance of tasty fruit drink with real fruit & seed inclusions. Infused with chunks of real fruit and seeds, Fruits ‘N Bits is all about enjoying a tasty beverage and getting surprised with chunks in each gulp.

The new range will comprise three beloved variants, Mixed Fruit, Litchi (with Apple) & Guava, priced at Rs. 65 for 300 ml PET bottles. Additionally, the fruit beverages are packed in recyclable aseptic PET bottles

Commenting on the launch, Sanjay Singal, Chief Operating Officer - Dairy & Beverages, ITC Ltd, said, “In line with B Natural's ethos, we are happy to launch our new range of fruit beverages combined with the richness of real fruit chunks and seeds. We have always endeavoured to create world class products and with the new launch, we aim to provide our consumers with a superior range of fruit beverage experience”.

He further added, ’At B Natural, we always take pride in the fact that our entire range is manufactured from Indian fruits, sourced entirely from our very own Indian farmers”.

The three variants will be available across major retail stores and E-commerce platforms

MAY 04, 2023 | Indian Retailer

ITC B Natural Expands Product Portfolio with Fruits ‘N Bits

ITC's B Natural Juices and Beverages has introduced a new product called Fruits 'N Bits, which is a delicious fruit beverage that includes real fruit chunks and seeds. This launch is in line with the company's commitment to providing unique offerings that cater to the Indian market.

Fruits 'N Bits is made without concentrates and preservatives and has a perfect balance of fruit drink and real fruit and seed inclusions. The drink is infused with chunks of real fruit and seeds that provide a delightful surprise in every gulp. The range will have three variants: Mixed Fruit, Litchi (with Apple), and Guava, all available in recyclable aseptic PET bottles. The 300 ml PET bottles will be priced at Rs 65.

Sanjay Singal, COO- Dairy and Beverages, ITC Ltd, said, “In line with B Natural's ethos, we are happy to launch our new range of fruit beverages combined with the richness of real fruit chunks and seeds. We have always endeavored to create world-class products and with the new launch, we aim to provide our consumers with a superior range of fruit beverage experiences. At B Natural, we always take pride in the fact that our entire range is manufactured from Indian fruits, sourced entirely from our very own Indian farmers.”

The three variants will be available across major retail stores and E-commerce platforms across the country.

MAY 3, 2023 | Passionate In Marketing

ITC B Natural brings back excitement into fruit beverages

CHENNAI: As part of its unwavering commitment to create differentiated offerings for the Indian palate, ITC’s B Natural Juices & Beverages has launched yet another delightful offering – Fruits ‘N Bits, a perfect fruit beverage infused with the goodness of real fruit chunks and seeds.

The Fruits ‘N Bits offering, is made with zero concentrates, no added preservatives, and is a perfect balance of tasty fruit drink with real fruit & seed inclusions. Infused with chunks of real fruit and seeds, Fruits ‘N Bits is all about enjoying a tasty beverage and getting surprised with chunks in each gulp.

The new range will comprise three beloved variants, Mixed Fruit, Litchi (with Apple) & Guava, priced at Rs. 65 for 300 ml PET bottles. Additionally, the fruit beverages are packed in recyclable aseptic PET bottles.

Commenting on the launch, Sanjay Singal, Chief Operating Officer – Dairy & Beverages, ITC Ltd, said, “In line with B Natural’s ethos, we are happy to launch our new range of fruit beverages combined with the richness of real fruit chunks and seeds. We have always endeavoured to create world class products and with the new launch, we aim to provide our consumers with a superior range of fruit beverage experience”.

He further added, ’At B Natural, we always take pride in the fact that our entire range is manufactured from Indian fruits, sourced entirely from our very own Indian farmers”.

The three variants will be available across major retail stores and E-commerce platforms across the country.

MAY 04,2023 | Newsharpal

ITC B Natural ने जूसेज़ एंड बेवरेजेस की नई रेंज रेंज बाज़ार में उतारी

नई दिल्ली। भारतीय उपभोक्ताओं के लिए अलग-अलग प्रकार की पेशकश लाने के उद्देश्य के तहत ITC के B Natural जूसेज़ एंड बेवरेजेस ने जूसेज़ एंड बेवरेजेस की नई रेंज Fruits ‘N Bits बाज़ार में उतारी है। यह एक परफेक्ट फ्रूट बेवरेज है, जिसमें असली फलों के टुकड़े और उनके बीज की खूबियां शामिल है। । Fruits ‘N Bits में कोई भी कॉन्संट्रेट या अतिरिक्त प्रेज़र्वेटिव्स शामिल नहीं है, और यह असली फलों के टुकड़े एवं उनके बीज के साथ एक बेहतरीन स्वाद का अनुभव देते हैं।

यह नई रेंज तीन लोकप्रिय वेरिएंट्स में उपलब्ध है। मिक्स्ड फ्रूड, लिची (एप्पल के साथ) और ग्वावा (अमरूद)। 300 एमएल की PET बॉटल वाले इसके एक पैक की कीमत रु. 65 है। इस नई रेंज के तीनों वेरिएंट्स देश भर के सभी प्रमुख रीटेल स्टोर, ई-कॉमर्स प्लेटफॉर्म पर उपलब्ध है। इन फ्रूट बेवरेजेस को रिसाइकल करने योग्य एसेप्टिक PET बॉटल में पैक किया गया है।
नई रेंज के लॉन्च पर संजय सिंगल, चीफ ऑपरेटिंग ऑफिसर – डेयरी एंड बेवरेजेस, ITC Ltd, ने कहा, “B Natural में असली फलों के टुकड़े और उनके बीज की खूबियां शामिल हैं। हमने उपभोक्ताओं के लिए हमेशा वर्ल्ड क्लास प्रोडक्ट्स तैयार करने की कोशिश की है और इस नई पेशकश के साथ हम अपने ग्राहकों को फ्रूट बेवरेजेस की उत्कृष्ट रेंज का अनुभव प्रदान करना चाहते हैं।”

APRIL 27, 2023 15:17 IST| Financial Express

ITC’s B Natural launches tender coconut water

B Natural, a juices and beverages brand of ITC, has introduced packaged tender coconut water across India.

Sharing views on the launch of this product, MSanjay Singal, chief operating officer, dairy and beverages, foods division, ITC said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience and consistency vectors. In fact, industry research shows that there has been a 22% growth in the households consuming bottled coconut water in the last one year.”

According to information provided by the company, internet search trends show that in the last three years consumers are increasingly searching for drinks that aid hydration.

“Our expertise in the fruit beverage segment across sub categories, inspired us to foray in this exciting segment with the launch of B Natural Select Tender Coconut Water. Our aim is to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of best quality and taste,” Singal added.

Additionally, the product will be available across India in supermarkets, hypermarkets, or mini-markets and e-commerce channels.

APRIL 27, 2023 | Indian Retailer

B Natural Expands Product Portfolio with New Tender Coconut Water

B Natural Juices and Beverages, which is known as one of the most renowned brands under ITC Ltd, has launched packaged Tender Coconut Water across India with an aim to provide nature's best refreshment in a bottle.

Recent internet search trends reveal that customers are increasingly looking for drinks that help with hydration, prompting B Natural to introduce its refreshing Tender Coconut water to assist with staying hydrated and provide relief from the hot summer temperatures. With natural fat-free ingredients, no added sugar, and no artificial flavorings, B Natural Select Tender Coconut Water has been developed with consumer preferences and choices in mind.

Sanjay Singal, COO, Dairy and Beverages, Foods Division, ITC Ltd said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience and consistency vectors. In fact, industry research shows that there has been a 22 percent growth in the number of households consuming bottled coconut water in the last 1 year. Our expertise in fruit beverage segment across subcategories inspired us to foray in this exciting segment with the launch of B Natural Select Tender Coconut Water. Our aim is to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of best quality and taste.”

B Natural Tender Coconut Water will be available in 2 package sizes of 200 ml and 750 ml priced at Rs 60 and Rs 160 respectively, across India in supermarkets, hypermarkets, or mini-markets and e-commerce channels.

APRIL 25, 2023 | Adgully

B Natural launches Refreshing Tender Coconut Water

In an endeavour to provide nature’s best refreshment in a bottle, B Natural Juices & Beverages, one of the most loved and reputed brands of ITC Ltd. has introduced packaged Tender Coconut Water across India.

Internet search trend shows that, in the last three years, consumers are increasingly seraching for drinks that aids hydration. B Natural’s Tender Coconut water is a refereshing drink which assures hydration and provides relief from the sweltering summer. With No Added Sugar, No Artificial Flavour and Naturally Fat-Free, B Natural Select Tender Coconut Water has been created keeping consumer’s choices in mind.

Sharing views on the launch of this product, Mr. Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience & consistency vectors. In fact, industry research shows that there has been a 22% growth in the households consuming bottled coconut water in the last 1 year. Our expertise in fruit beverage segment across sub categories, inspired us to foray in this exciting segment with the launch of B Natural Select Tender Coconut Water. Our aim is to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of best quality and taste.”

B Natural Tender Coconut Water will be available in 2 package sizes of 200 ml & 750 ml priced at INR 60 & INR 160 respectively, across India in supermarkets, hypermarkets, or mini-markets and e-commerce channels.

In an endeavour to provide nature’s best refreshment in a bottle, B Natural Juices & Beverages, one of the most loved and reputed brands of ITC Ltd. has introduced packaged Tender Coconut Water across India.

Internet search trend shows that, in the last three years, consumers are increasingly seraching for drinks that aids hydration. B Natural’s Tender Coconut water is a refereshing drink which assures hydration and provides relief from the sweltering summer. With No Added Sugar, No Artificial Flavour and Naturally Fat-Free, B Natural Select Tender Coconut Water has been created keeping consumer’s choices in mind.

Sharing views on the launch of this product, Mr. Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience & consistency vectors. In fact, industry research shows that there has been a 22% growth in the households consuming bottled coconut water in the last 1 year. Our expertise in fruit beverage segment across sub categories, inspired us to foray in this exciting segment with the launch of B Natural Select Tender Coconut Water. Our aim is to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of best quality and taste.”

B Natural Tender Coconut Water will be available in 2 package sizes of 200 ml & 750 ml priced at INR 60 & INR 160 respectively, across India in supermarkets, hypermarkets, or mini-markets and e-commerce channels.

APRIL 3, 2023 12:53 PM | Exchange4Media

B Natural roped in as Official Fruit Beverage Partner for Punjab Kings

B Natural Juices & Beverages has announced its partnership with Punjab Kings for the forthcoming Season of IPL 2023. In a first-of-its-kind association, B Natural has come on board as the official Fruit Beverage Partner for IPL 2023 scheduled to begin on March 31, 2023.

As part of the collaboration, B Natural has launched a campaign #MatchReadyBNaturalDeNaal, where the brand is helping Punjab Kings players be match ready with its fruit and fibre beverages.

Expressing his delight on this association, Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “We are thrilled to be partnering with Punjab Kings, one of the preeminent IPL teams. B Natural has always been focused on providing fruit and fiber to its consumers and we are happy to extend the same goodness to the players of Punjab Kings and help them be match ready.”

He further added, “The partnership represents a significant milestone for both organizations, and I am confident that it will be an exciting season ahead for the team and the fans.”

Commenting on this collaboration, Satish Menon. CEO of K.P.H. Dream Cricket Pvt. Ltd. said “We are delighted to have B Natural Juices & Beverages onboard as the official Fruit Beverage Partner for Punjab Kings. Their goal of promoting an active lifestyle in India is something we as a team admire and support. It’s great to find synergies when you come across like-minded brands with a vision that aligns with yours.”